BRAND TV AD / ONLINE CONTENT.
FEARS A FUNNY THING
Every dungeon needs a keeper: the man with the keys who oversees the torture and torment of every poor soul unfortunate enough to venture in. The Dungeons are no different. Introducing the Grim Keeper. He’s the embodiment of the Dungeons – nasty and unpleasant for sure, but with a sly and cheeky sense of humour, an irreverent outlook and a bawdy turn of phrase. And he really knows his stuff. Think Alan Rickman as the Sheriff of Nottingham.
He’s part compere, part stand up and part storyteller. As well as appearing in our ads he would live online, offering witty, rude and leftfield retorts to
anyone with the nerve to Tweet him.
Concept - Anthony Lewis-Dowell
Concept - David Forster