Ryman Student Brand Personality Development
The Ryman ‘SMARTS’ idea is a visual representation of Ryman empowering students (Who are Smart Cookies by nature) to use their brains and our experience to SHOP & LIVE SMART. The ‘turn key in the Mind’ graphic represents the energising of the students thoughts to not only SHOP CLEVER but also to live student life to the full.
SMARTS: term for the knowledge and intelligence every person needs to get along in life.
Concepts - Anthony Lewis-Dowell
Art Direction - Anthony Lewis-Dowell